May 2009 Brand YU Life Newsletter, originally uploaded by Hajj Flemings.
May 2009 Monthly Newsletter. Connect with me when I am on the road in your town. My Twitter address is @HajjFlemings
Hajj Flemings - Visual Resume (Resume 2.0)
View more presentations from Hajj Flemings.
Growing up I was told that storytellers were liars, so I never wanted to be a person who told stories. When I got older I realized that most people were living a lie. The average person was living someone else’s existence spending 70% of their waking life doing something that they hated. So I didn’t realize I had a story.
As a personal brand I now realize that being a good story teller is more a product of a person who is passionate about what they do versus just assembling a bunch of words.
Story telling allows you to influence beyond words. It enables you to present in color versus black and white and package in all forms of media.
How to tell your Story
New School
Old School
How Other tell your Story:
RT: Re-Tweet
Fav: Favorites
Views
Commenting on your blog
As a personal brand you are always telling your story or creating content that people can spread.
I ♥ TWITTER - 3D typography, originally uploaded by flexgraph.
Love and loyalty is fleeing. As people we are finicky and our loyalty changes daily. One day we love Myspace, the next day it’s Facebook, and now it is Twitter.
Twitter is a simplistic communication tool powered by people. It allows you to irresistibly engage the Twitterverse with your personal brand in 140 characters or less.
Definition of Twitterverse: A geographically disperse community of connected passionate people sharing content in its most organic form a Tweet.
Eleven Reasons to Tweet for Personal Brands
1. Passion Principle: The ability to re-tweet, share, and connect to what you are passionate about.
2. Real-time input: Time stamped input. Allows you to input time sensitive responses. (Maximizing the Moment)
3. Transparency: People get to follow your thoughts
4. Brevity: Helps you hone your sales pitch ability. Create great re-tweetable sound bytes.
5. Brandability: Twitter Background, Bio, blog URL, thoughts, expand your network, add to your email signatures, and include on your business cards.
6. Listening: Connect with people without interrupting with search and feeds.
7. Virtual Mentorship: Learn from thought leaders and be mentored for free.
8. Mobility: Connect with a mobile device without being attached to your computer.
9. Free: The cost is sweat equity. It doesn’t get any better than that.
10. 24/7: Twitter is always open and someone is always online.
11. GRUSTLE-Ability: You can Tweet with your Grind and your Hustle.
Bonus Twitter Personal Branding Tips
o Create a 140-Character Twitter Resume/Bio.
o Use your Twitter address as a URL
o Let your personality shine through.
o Attend Tweet-Ups.
Twitter is one of the best online personal branding tools ever. It is a free service with the ability to outperform paid marketing initiatives. It allows you to search emotionally charged content in real-time with people who are passion about your area of expertise. The simplicity of 140 Characters or less in building a personal brand is awesome. In the comment session leave your Twitter handle so that people can connect with you. Happy Tweeting!
Dougie Under Glass, originally uploaded by Ryan Brenizer.
The New Transparency. Does Google know your name? Are you transparent? The perspective of this blog is not focused on telling you to become transparent, but to heighten your awareness that actively participating online makes you naked, exposed, and searchable. Let’s start by defining the subject of this blog:
o Transparency is defined as the state or quality of being transparent.
o Transparent is defined as characterized by visibility or accessibility of information especially concerning business practices. (One of the definitions)
I am sure you are being told you need to be transparent. Have you heard the quote, “Clear is the new black.”? I hope not because I thought I created it, but you understand my point. Transparency is less of a decision and more a by-product of being online and being active in social networks and in the blogosphere.
The Birth of the Online Personal Brand
Social networks in the beginning were simply way to communicate with friends and share content and have evolved into a platform to brand products and people. Being online has become a full-time job, listed below are some of the task:
o Securing eBrand Assets: Domain Names and Social Network URLs.
o Avatar Managements: Uploading consistent avatars across all your social networks.
o Online Reputation Management: Monitoring your online presence.
o And the list goes on . . .
My Rant about: Private v. public
Is there a public versus private Internet? I was a part of a discussion last week at dinner with Oz Sultan and some other friends and this term was tossed around. Needless to say there isn’t a private Internet, everything goes into the public domain. As a personal brand your life is lived in stream. There is no compartmentalizing who you are, you can’t live one way online and another offline. Your digital footprint is in Google and can be traced. In fact if you don’t have a presence online you are not relevant and employers and other decision makers probably aren’t interested in getting to know you. YOU don’t exist.
A person doesn’t need to ever talk with (email, DM, IM, or face-to-face) you to understand how your think, what you like, or what things are important to you. Listed below are some of the ways people can read who you are.
o Tweets
o Facebook Messages
o Friends/Contacts/Connections
o Tag Cloud
o Comments
o Blog Post
o Photos
My Random Thoughts on Transparency:
o Don’t be a Social Media Bully: Don’t say anything online that you wouldn’t say in person.
o Be Constant: Constancy is one of the hallmarks of a successful brand be the same online and offline.
o Character is Important: Be true to yourself. Reputation is managed but character is lived.
How transparent are you?
I witnessed the University of North Carolina winning the NCAA National Championship at Ford Field in Detroit, MI. After the game I paused to create a branding moment. One of the major tenets of branding is consistency and there are very few college basketball programs with the storied history of North Carolina.
What does the Carolina Blue represent?
o National Championships: 1957, 1982, 1993, 2005, 2009
o Michael Jordan: The greatest player ever.
o Dean Smith: Retired as the winning coach in Division I history at the time.
o Players: James Worthy, Sam Perkins, Vince Carter, Kenny Smith, and the list goes on. Players going to the league.
o Nike/Jordan Brand Product
The expectation for the Carolina basketball program to win is enormous. When people see you online or face-to-face what are there expectations of you? It’s time for you to make history.
Today AIG decided to give their executives $165M in bonuses of the $170B given to them in the bailout. I am sorry America, Wall Street is not coming to save us. It’s time to GRUSTLE.GRUSTLE is the combination of a daily Grind (job) and a Hustle (your passion). Most people are caught between the two and are looking for a way out, but there is only a way IN: put IN work and INvest in your dreams. In my book ‘The Brand YU Life’ the first degree (or principle) is ‘Identify Your Passion’ which is the cornerstone of Grustlin’.
Definitions
Grind: A grind is a job; employment; typically your primary source of income.
Hustle: A hustle is your passion, what you would love to do full-time and what gives you the most satisfaction. It is what you typically do after you work your daily grind.Leave a comment and let me know what your GRUSTLE is!!
Interesting talk by Evan Williams of Twitter at the TED Conference where he talks about the unexpected uses of Twitter. The success of Twitter has been chronicled as it has hit the mainstream media. At this point in my life I couldn’t imagine going through the day without my laptop or blackberry to check the pulse of the world through the eyes of the Twitter community.What grabbed me the most about his talk was the fact that Twitter started off as a side project. The first word that comes to mind after watching the video is the word GRUSTLE.
GRUSTLE is the combination of a daily Grind (job) and a Hustle (your passion) and most people are caught between the two. Most peoples side project is their passion, which I believe fuels their success.
The average person is one side project away from their greatness. What side project are you working on?
Twitter Time in Royal Oak, originally uploaded by Hajj Flemings.
The Detroit Twitter community has grown and recently captured the attention of the media. Stephen Clark (@sclarkwxyz) of Channel 7 News covered the latest tweet-up in Royal Oak on 02/27/09. Detroit is not known for social media nationally, but has always been a city of first.
Detroit First
Innovation: Thomas Edison (Light Bulb)
Mass Production: Henry Ford (Automotive)
Techno Music: Juan Atkins, Kevin Saunderson, Derrick May, and Eddie Fowlkes, (Belleville Four)
Hockey’s Origin Six: Detroit Red Wings (11-Stanley Cups)
Pop and Soul Music: Motown/Berry Gordy (50th Anniversary)
The automotive industry was the silicon valley of its time and is responsible for single handedly created the middle-class. There is a new spirit of entrepreneurship, creativity, and innovation brewing in the motor city and the twitter community is determined to be apart of the movement.
Michigan Tweet-Up Facebook Groups
Detroit Tweet-Up
Mid-Michigan Tweet-Up
Partial List of Attendees:
@davidlingholm
@coreyperlman
@anahidlisa
@corab
@klavaute
@davemurr
@damnredhead
@hajjflemings
@PublicCityPR
@themusicmafio
@damonhenry
@detroitvoice
@hubertgam
@andre1929
@andreafog
@keithstonehouse
@bchesnutt
@charliecurve
@karenevanstm
@jwphillips
@genebrady
@davepeckens
@montilee
@turbobrown
@rumblestrip
@sclarkwxyz
For a complete list go to the Detroit Tweet-Up Facebook Group
Check out the video on Channel 7 News: Twitter Time Video Clip.
Mind Share- by Hajj E. Flemings, originally uploaded by Hajj Flemings.
Market share versus mind share is a question for the ages. Is market share for personal brands important? Can personal brands grow market share? How do you determine if your personal brand is stronger than someone elses? For most people it would be hard to calculate market share and would be meaningless if identified?
Market Share
Market share is the percentage or proportion of the total available market or market segment that is being serviced by a company or by a brand.
o Coke has 43.1% of $65.9 billion soft drink beverage industry.
This makes it very easy to define how much of the soft drink beverage industry that Coke-Cola owns.
Mind Share
Mind Share is owning a slice of mental real estate in the mind of your customers or potential customers. Personal branding has a lot to do with creating a top of the mind experience and making your name synonymous with the industry or space that you want to occupy.
For Example
o Tiger Woods = Golf
o Seth Godin = Marketing
o Anderson Cooper = News
Capturing Mind Share
How does a personal brand capture mind share? That is a great question and I am glad that you asked. Mind share is captured through conversational capital. There are many touch points of a brand that create brand impressions that simulates awareness.
Brand Impressions
o Social Network (SN) Connections: Adding Friends, Connections,
Contacts.
o Twitter Conversation: Humanize your brand and connect.
o Post Video Content
o RSS Subscription
o Email Distribution
o Blogs: Blogging, commenting on others blogs, number site of visits
o Sales: Products/services that connect people to your thoughts.
o Downloads/Views: Podcast (Video/Audio) and video content
o Face-to-Face Interaction: Speaking engagements, networking events, meetings, and presentations.
o Write a book: Traditional book, eBook, and/or audio book
o Web 2.0 Cards: Social media cards by www.BrandCardz.com, my personal favorite.
Results of Capturing Mind Share
Mind share is not about numbers, one can easily artificially inflate the number of social network connections, downloads, or view.
o Fame
o Notoriety
o Trust/Creditability
o Brand Awareness
o Inflated Ego
o Opportunity
o Influence
o Followers
o Stalkers
Converting Mind Share into Personal Brand Value
One of the challenges of personal branding is to convert mind share into value or basically creating a business model to monetize your new found brand awareness. Let me know your thoughts on you how you convert your personal brand into value!!!!
Marcie Brogan, a veteran of the Detroit advertising market, shares her experiences on how hard it’s been to divorce her “personal brand” from the company she loves and co-founded, Brogan Partners.
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