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The New Transparency. Does Google know your name? Are you transparent? The perspective of this blog is not focused on telling you to become transparent, but to heighten your awareness that actively participating online makes you naked, exposed, and searchable. Let’s start by defining the subject of this blog:
o Transparency is defined as the state or quality of being transparent.
o Transparent is defined as characterized by visibility or accessibility of information especially concerning business practices. (One of the definitions)
I am sure you are being told you need to be transparent. Have you heard the quote, “Clear is the new black.”? I hope not because I thought I created it, but you understand my point. Transparency is less of a decision and more a by-product of being online and being active in social networks and in the blogosphere.
The Birth of the Online Personal Brand
Social networks in the beginning were simply way to communicate with friends and share content and have evolved into a platform to brand products and people. Being online has become a full-time job, listed below are some of the task:
o Securing eBrand Assets: Domain Names and Social Network URLs.
o Avatar Managements: Uploading consistent avatars across all your social networks.
o Online Reputation Management: Monitoring your online presence.
o And the list goes on . . .
My Rant about: Private v. public
Is there a public versus private Internet? I was a part of a discussion last week at dinner with Oz Sultan and some other friends and this term was tossed around. Needless to say there isn’t a private Internet, everything goes into the public domain. As a personal brand your life is lived in stream. There is no compartmentalizing who you are, you can’t live one way online and another offline. Your digital footprint is in Google and can be traced. In fact if you don’t have a presence online you are not relevant and employers and other decision makers probably aren’t interested in getting to know you. YOU don’t exist.
A person doesn’t need to ever talk with (email, DM, IM, or face-to-face) you to understand how your think, what you like, or what things are important to you. Listed below are some of the ways people can read who you are.
o Facebook Messages
o Tag Cloud
o Blog Post
My Random Thoughts on Transparency:
o Don’t be a Social Media Bully: Don’t say anything online that you wouldn’t say in person.
o Be Constant: Constancy is one of the hallmarks of a successful brand be the same online and offline.
o Character is Important: Be true to yourself. Reputation is managed but character is lived.
How transparent are you?