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Sports have a way of unifying, challenging, stretching, and pushing us to achieve the impossible. As people it is human nature to take the path of least resistance. I truly believe people won’t change until their challenged, I hope April story challenges you the way it challenged me.
There are times in life when someone or something inspires you to greatness, in this case it is April Holmes Paralympics Gold Medalist. I found April when I was doing a search for Dwyane Wade and his new footwear deal with Brand Jordan.
Note: This is a great brand story. April is the first woman of Brand Jordan and a great personal branding story who is truly living her passion and a purpose driven life. For more incite to her story check out her Brand Jordan video and follow her on Twitter (@AprilHolmes).