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GENIUS (SIMON), 1980, originally uploaded by galessa’s plastics.

There is a genius inside of everyone. Operating in your genius has nothing to do with scoring 140 on your IQ test. It is tapping into your God given talents and abilities and developing them to their fullest.

Data shows us that we only use about 10% of our brain capacity and I am a strong believer that this is due largely because we have no interest in the work that we do. So why on earth would you ever challenge myself to tap into your hidden potential and unlock your inner genius? The golden handcuffs of the American dream have handicapped most people’s thinking and locked them into a passionless existence.

When you love what you do you think creativity to solve problems. The premise of personal branding is: Unlocking your inner genius and connecting it to your passion and addressing a specific problem that can lead to profitability - emotionally, mentally, psychological, spiritually, and economically.

Geniuses

Personal Brands                       Inner Genius    Accomplishments
Michael Jackson                       Musician           King of Pop
Tiger Woods                              Golfer                 Defines Golf
Seth Godin                                 Marketer           Marketing Guru
J.K.Rowing                                Author               First Billionaire Author

Are these individuals smarter than you or me? What if Michael never became a musician? What if Thriller was never made? What if Tiger never played Golf? What if Seth never wrote his best selling books? What if J.K. Rowing decided to act on her suicidal thoughts never wrote Harry Potter? Their success is connected to them finding out what their good at and out working their competition.

Personal Branding Note: Personal Branding Should help you identify, package, and build awareness of your inner Genius.

What if your job has nothing to do with your inner Genius? Could you transition? Are you stuck between a genius and a job?