hustle, originally uploaded by lomoD.xx.
I am sorry America, Wall Street is not coming to save us. It’s time to GRUSTLE.
GRUSTLE is the combination of a daily Grind (job) and a Hustle (your passion). Most people are caught between the two and are looking for a way out, but there is only a way IN: put IN work and INvest in your dreams. In my book ‘The Brand YU Life’ the first degree (or principle) is ‘Identify Your Passion’ which is the cornerstone of Grustlin’.
Definitions
Grind: A grind is a job; employment; typically your primary source of income.
Hustle: A hustle is your passion, what you would love to do full-time and what gives you the most satisfaction. It is what you typically do after you work your daily grind.
In your mind you know you can make money with your hustle, but you question whether you can make a living. This blog post was inspired by Gary Vaynerchuk’s Hustle 2.0 blog post. He basically stated that you can do them both the grind and the hustle. Most people who read my blog have a job and a passion and I am here to challenge you. You have the same 24-hours that Gary V has, he has just found a way to get more value out of his time.
I am in the same boat as you I work a full-time job and work my passion after hours staying up to at least 1AM or 2AM on most nights then having to be at work early the next day, but I wouldn’t have it any other way. I don’t sleep a lot I take naps in between waking up and living my dream. The development of my personal brand has allowed me to focus on what I love to do and do it well.
What has always made America great is the spirit of creativity and entrepreneurship that has always rested on the great minds, leaders, and thinkers of our time. It’s time to get your GRUSTLE on.
Grustlin’ Since 1971. Hajj E. Flemings





I hear you man…Been doing both the grind and the hustle for the last year and a half, and I don’t regret it one bit. Although I have to say that for me midnight is the limit ;). Keep hustling…
Mario Sanchez CarrionFebruary 9th, 2009 at 8:34 pm
[…] GRUSTLE is the combination of a daily Grind (job) and a Hustle (your passion) and most people are caught between the two. Most peoples side project is their passion, which I believe fuels their success. […]
Hajj E. Flemings- The Brand YU Life (Personal Branding) » Evan Williams of Twitter @ TED Conference: What is your Side Project?March 5th, 2009 at 12:38 am
Thanks for unpacking yet another remarkable term that I can add to my DNA vocab.
Seriously, this has got to be one of the most current topics on my mind lately… pursuing what you love while doing what you have to.
I’ve been using the turn “BUILD” to describe this combination between grinding and hustling. Been constantly asking people, “What are you building?”
I’ve also been hooked on the Gary Vee for the past 3 weeks. I think I’ve watched almost all of his keynotes online. The guy is a ball of fire. People literally come just to watch him burn. So full of passion.
Straight grustlin’!
Antwon DavisMarch 5th, 2009 at 1:46 am
[…] same. Thomas Edison was successful because he continued to keep trying. Personal Branding expert Hajj Flemings calls it GRUSTLE, grind + hustle. Here are a few pointers in changing the world with hard […]
Changing The World The Thomas Edison Way « James Seay 2.0May 10th, 2009 at 9:22 pm
You are totally right about having a Grustle. A Grustle will get you hired when you are in a down economy and you will create a change which people can see and want to be a part of.
I believe in this and it has happened to me. I am finding circles of business people coming around. Kind of funny, how small the world is.
Jamie FavreauMay 15th, 2009 at 10:20 pm
[…] Note to GRUSTLERS: (Grind-to-Hustle) Especially if you are a GRUSTLER, the traditional resume doesn’t work. […]
Hajj E. Flemings- The Brand YU Life (Personal Branding) » Visual Resume 2.0: The New Story TellerJune 5th, 2009 at 2:42 am
Awesome post! You can accomplish anything if you put your heart, mind, and time to it. Grustle! You betta copyright that term! It’s YOURS! ;0)
Kim BrooksJune 5th, 2009 at 8:29 am
[…] girl Afrobella has been grustlin’ grustlin’ grustlin’ (hat tip to Hajj Flemings) and this is a trend that won’t cease anytime soon. So I’m creating a new category, […]
Afrobella Around The Web | afrobellaAugust 20th, 2009 at 9:00 am
AWEd and Shocked by how awesome the ‘grustle’ concept is. I have been telling people about it at least once a day and they ‘get it’. Grustling is part of a bigger movement towards a more passionate and effective workforce, i hope.
Cheers, and happy Canadian Thanksgiving!
KempOctober 11th, 2009 at 4:08 pm