Archive for December 14th, 2008
Daily Archive
Sunday, December 14th, 2008
Athletes: The Ultimate Personal Brand
LeBron + Nike, originally uploaded by Hajj Flemings.
With Plaxico Burress, Sean Avery, and Michael Vick’s recent incidents the value of personal branding has become a hot topic. Character, corporate brand image (leagues), and poor judgment are becoming PR nightmares for the NBA, NFL, MLB, NHL, and NCAA.
Professional athletes are no different than the […]
