Archive for December 14th, 2008
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Sunday, December 14th, 2008
Athletes: The Ultimate Personal Brand
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LeBron + Nike, originally uploaded by Hajj Flemings.
With Plaxico Burress, Sean Avery, and Michael Vick’s recent incidents the value of personal branding has become a hot topic. Character, corporate brand image (leagues), and poor judgment are becoming PR nightmares for the NBA, NFL, MLB, NHL, and NCAA.
Professional athletes are no different than the […]
