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Hajj E. Flemings on ESPN, originally uploaded by Hajj Flemings.
With the recent incidents with Plaxico Burress, Michael Vick, and Pacman Jones the NFL has become increasing aware of the need to teach their players about personal branding. ESPN recently recorded a session that included the Academy of Protocol & Intelligence and myself (Hajj E. Flemings- Author of ‘The Brand YU Life’) working with the Detroit Lions rookies on Etiquette/Personal Branding.
We spent 5-hours with the team after practice providing information to help them manage their personal brand. Most of us realize that it is the small things in life that impact the big. Also had the opportunity to meet Jemele Hill an ESPN columnist that I follow which was great. To see the video footage clip or read the article written by Jemele Hill Lions rookies go to charm school.
This is amazing! Congratulations on being one of the first people to teach etiquette to NFL players, something that was long overdue.
A great example of how personal brands can also affect corporate brands, the NFL’s image right now is tarnished. It is also sad that Michael Vick, one of the best football players of the decade, will only be remember for his conviction and jail time. I hope you were effective.
Trace CohenDecember 6th, 2008 at 7:13 am
Etiquette to NFL players. Charm School for football players - could be reality TV, haha sounds like a tough job.
It just goes to show you that the job of personal branding is unlimited. Enhancing your personal brand goes way beyond companies and celebrities, but can be applied to almost anyone, on almost any level. (Which works out great for those of us in personal branding cause anyone can be a client.)
Thanks for keeping us updated Hajj. Great stuff.
TaylorDecember 8th, 2008 at 12:19 am