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We are all uniquely designed as people regardless of where we are from. As a personal brand strategist it is very interesting to see how different people and different cultures approach personal branding and image management. My approach to branding is somewhat different than some of my peers. I believe that physical development is a very important dimension to developing the ultimate personal brand. Your personal image goes beyond the clothes that you wear, your online digital footprint, or the social networks you are apart of.

This blog post started as a twit this morning. I read an article in the New York Times that took personal imaging to a new level. The Japanese government has imposed laws for waistline limitations to shrink the overweight poplulation in Japan, the waistline requirements for men is 33.5″ and women it is 35.4″. This is quite an incentive plan by the Japanese government to inspire its people improve their personal image. I do believe that we have a personal obligation to ourselves to be the best that we can be. The next time you complaint about going to the gym just be glad that the government is not imposing financial penalties (the penalties will be imposed upon companies and government, i.e NEC, Japan’s largest maker of personal computers, said that if it failed to meet its targets, it could incur as much as $19 million in penalties) because you ate that burger. It is pretty safe to say this system will probably be effective in Japan, but in the U.S. that wouldn’t fly one of my friends in the Twitterverse said it best stating that Americans would scream it is a violation of their civil liberties.

Slimming_Japan, originally uploaded by Hajj Flemings.