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Where in the world did the phrase ‘elevator speech’ come from? When was the last time you actually talked to someone on the elevator, try like never. You enter the elevator when the door opens, getting on trying not to make eye contact with anyone, and purposing not to invade people’s personal space. You are waiting anxiously for the door to open at your floor so you can exit. It is an unwritten rule, a code of honor that we all unconsciously follow. The phrase ‘elevator speech’ (a.k.a. Message-2-the world) is your 30-second message communicating who you are and what makes you significant packaged in an unforgettable way.

Every person (personal brand) will have an audience of one with a person of influence. But the question is what will you say? Will you be prepared? Will you tell that person your life’s story or your brand story (read the blog post, My Brand Story)? Your message-2-the world is the platform for your personal brand to stand out and be distinctive.

What is your message-2-the world?