Did ‘The Brand YU Life’ book cover inspire the new NBA commercial (‘There Can Only Be One’) or the new Time magazine cover design with Hillary and Barack. Who knows? Nevertheless, all three are great designs.
After researching the design direction of the commercial I found the following statement from the NBA:
“There Can Only Be One” is designed to bring to life the dedication, desire, and sacrifice that create the intense emotions and drama of one of sport’s premier postseason events: the NBA Playoffs & The Finals.
When I saw the ads the first thing I thought about was the dedication, desire, and sacrifice required to operate in your purpose as a personal brand. The split faces represented to me the split personalities that most people have: one of a person trying to get a particular job and not being fulfilled and the other operating in their purpose and loving what they do.
My reason for being a personal brand strategist is that I was tired of just working a job and wanted to live my passion and operate in my purpose. Operating in your purpose is the highest calling of personal branding opposed to just getting a job. Positions can be filled, people can be replaced, but ‘There is only one’ who can fill your purpose.
There Can Only Be One, originally uploaded by Hajj Flemings.
Hey, maybe you should be getting some kickback for that design! I believe we all have a gift AND purpose in life. What do we do with our gift to fulfill our purpose? Most people squander both and float through life with no direction. Sometimes you have to recognize your purpose and venture out to leave your “brand” or imprint in this world.
Glen PalmerApril 27th, 2008 at 7:49 pm
People need to understand that they are the only ones that can stand in thier shoes.Yes I could put on the shoes of Haij Flemings, but they would not feel right,they would floop off my feet and start to hurt, they would probably be very uncomforable.
That is what people do everyday, they go to a job that does not fit. It does feel right it makes them angry when they are there. They feel that way because they are not wearing their own shoes they are not living their own passion. If Thomas Edison had not lived his passion would will still be in the dark? If Mr. Ford had on the wrong shoes would we still be using horses to travel. If you don’t live your passion WHAT WILL WE LACK? Don’t let the dream die with the dreamer. We need you! You must live your passion, you have to put on your shoes! We need you, because if you don’t we will all lose out on something. We need you!
Melissa Carver
Melissa CarverThe Decider
April 28th, 2008 at 5:09 am