I recently watched a commercial entitled ‘When You Let Everyone Play…Nobody Wins’ by ‘The Ladders’ which is an online job search provider for $100K+ jobs. The commercial embodied a topic that I planned to write on for a while that I term, ‘Maximum Capacity’. The video is a scene of a tennis match that is soon flooded with amateurs/people so that no one stands out. Have you ever felt in life and at work that it is impossible to stand out it the crowd? This video is funny but it is very real and very true. With the changing job market, downsizing, and outsourcing we all at times feel like we are stuck. There are more than 6.5 billion people on the planet and you are a mouse click away from your farthest competitor, so how do you stand out?
Personal branding is the new human capital, I will be developing a series of blog post on this topic covering the following content:
o Human Connections (Relationships)
o What’s my Human Capital?
o Your brand story
I will talk about how to develop your personal brand to increase your new human capital.
Are you ready to stand out?
I appreciate your point, and to be honest, it is tough to stand out when you look at things from such a large scale.
However, scale is the word of importance here as I personally believe that it is very easy to stand out. Some are stand outs by nature whereas others need to try harder. Starting with a small group, one can take the lead and stand out. From there they can grow the scale of the group with which they stand out from. The biggest thing is ability to manage and scale, its like anything else as you need to be able to manage growth and some can do it better than others.
For some, its strategic, and it just happens for others.
Joe MinockApril 24th, 2008 at 12:07 pm
Great points about scale and growth, I hope it spurs future comments for this blog.
Hajj FlemingsApril 24th, 2008 at 7:51 pm