Successful brands have learned to love competition. They understand that competition is their friend. Be Competitive: Learn how to compete in your space. As a brand I have learned that it is easier to rest on my laurels when I am the only one in my domain. If there is a high demand for the products or services in your field, you are not going to be the only person on the planet focusing on what you do. So get over it.

I was reading an interesting blog by the Consumerist, ‘Want A Thriving Coffee Shop? Open Next To A Starbucks. Starbucks has helped smaller coffee shops to increase their business by simply becoming their competition. Your competition will either eat your lunch or make you hungry to dominate your domain. Remember . . .

o Coke needs Pepsi
o Myspace needs Facebook
o Nike needs Adidas
o Magic needed Bird

You need your competition and your competition needs you. Are you hungry? Or is someone eating your lunch? Compete or get beat. Quit whining and take over. Personal brands were born to compete.

coffee_wars.jpg Originally uploaded by aboynamedBumper