One of the hottest buzzwords is ‘personal branding’ and everyone is jumping on the bandwagon. By now you are probably telling everybody that you are a personal brand, but what does that mean.

What are you? Free agent. Employee. Temp worker. Freelancer. Salary Worker. Knowledge worker. Artist. Unemployed. Entrepreneur. Student. Intrapreneur. Stay-at-home mother. Self-employed. Mogul. Investor. Professional Student. Comedian. Consultant. Actor. Musician. Model. Displaced Worker. Salesperson. Athlete. Blogger. Webpreneur. Politician.

As you start to develop your personal brand, think about who you are and what makes you special.

What is your passion?
What is your Unique Selling Position (USP)?

Personal branding is about more than creating your own personal celebrity. It is not just about being but becoming ‘YOU’. Let me know what ‘YOU’ are.

Brand YU Life- Chapter 04 Title Page Originally uploaded by h_flemings