Day 073: Listerine Shots, originally uploaded by newbiemind.

As a brand, you have to sweat the small stuff. Branding is about consistency, companies hire and promote people that consistently deliver on their brand promise. How many business deals or opportunities are lost or gained because of issues that have nothing to do with a persons ability to perform at a high level? I was reading an article this morning about Jonah Seeman, a Manhattan doorman of 40-years at a four-building complex on East 89th Street, who was suspended for halitosis, (bad breath), which illustrates this point. As a personal brand you can’t afford to allow the small details to cost you big. What three details could you address that would breathe fresh air into your personal brand?